Ludlow Guitars in Manhattan’s Lower East Side is a class-act New York destination for connoisseurs of fine instruments.
“In a supermarket, you can get 18 different kinds of sliced white bread,” says owner Jan Howell. “And if you know what you want, then that’s a perfectly good place to go. We’re not the supermarket; we’re the corner store.”
But Ludlow Guitars doesn’t discriminate. Although the store attracts mostly discerning musicians, its doors are open to all. Besides, it’s hard for the average bystander not to be captivated by the bedazzling eye-candy mounted on the store’s walls.
“Our objective is to get customers inside our store, and show them what we’ve got,” says Howell. “Then we want to wrap their arms around something they like, rather than having them end up with an instrument that might not be for them.”