Get a fascinating up-close look at the making of fine Guild acoustic guitars as you watch this photomontage, which is the next best thing to actually touring the Guild factory in New Hartford, Conn., yourself. Every meticulously crafted step is seen here, a great deal of it done by hand—including initial wood selection, body and neck shaping, bracing and inlay work, fret placement and dressing, sanding and finishing, and more.
If Sharon Van Etten had her druthers, she would have played Lollapalooza 15 years ago.
That was the sentiment she shared during a mesmerizing set Friday afternoon in Chicago’s Grant Park.
Taking the PlayStation stage at 3 p.m., Van Etten gushed about fulfilling one of her dreams.
“It’s funny that you’re a teen when you want to play Lollapalooza and now you’re 30,” she joked.
Judging by her performance, Van Etten deserves it. Culling mainly from her 2012 ode to relationships gone bad, Tramp, Van Etten weaves personal tales (she has sometimes wondered if they are too personal) with her haunting vocals and heartfelt lyrics.
On stage, though, there’s always that funny banter in between songs, which seems to suggest that performing is a means of therapy for Van Etten.
One can’t help but be charmed when Van Etten talks excitedly about all the bands she wants to see at Lollapalooza.
“Black Keys! The Shins! Michael Kiwanuka!” She basically gave the crowd their marching orders for Friday.
“This is a time when I wish I could be in two places at once,” she noted with a smile.
Throughout her show, there are both the folksy strums of an acoustic guitar and a bow taken to an electric guitar to create an atmospheric landscape.
But the most-powerful instrument Van Etten carries in her arsenal is her emotion, whether dealing with heartbreak or pure joy.
"I've been loving and selling Guilds for over 40 years and collecting a few as I go along,” said Ash. “These are a few of my rarities.”
Since its foundation in 1924, Sam Ash Music has become a household name in the musical instrument retail industry. With 45 locations nationwide, it’s one of the oldest and largest music chain stores in the United States and is the world’s largest family-owned musical instrument retailer of its size.
Sam Ash Music Corp. COO Sammy Ash has been with the company for more than 40 years and said customers can’t go wrong shopping at his stores.
“We do the right thing every time. Sometimes, things fall through the cracks, but we always make it right,” he said. “After all, the family’s name is on the door.”
Guild guitars recently chatted with Mr. Bing Schmitt from Guitars of Montana for the story behind his music shops and his take on Guild products.
Ten years ago, Bing and Pam Schmitt founded Guitars of Montana in Stanford, Mont., – a rural community with a population of 400. Business was booming, and the couple eventually opened two more locations, Wicks Guitars in Lewiston (operated by renowned luthier Brian Wicks), and another location also named Guitars of Montana in downtown Great Falls.
All three locations are thriving, and Schmitt assured he couldn’t do it without his stellar employees.
“If I didn’t have the staff I have, there’d be no way to pull it off,” he said. “The staff around here is what makes the company work.”