Every day, Elderly Instruments welcomes a large cult following that lusts after the finest quality instruments.
Founded in 1972 by Stan Werbin, a biochemistry graduate of the University of Michigan, Elderly is quaintly nestled in Old Town Lansing, occupying 35,000 square feet of what used to be an Odd Fellows hall.
Guild purchasing manager Mike Townsend is one of the nearly 100 employees at the shop, and has been with the company since 2000. An experienced musician, he knows Guild guitars well.
“Guilds are really high-quality guitars,” said Townsend. “They’re right up there with any other high-end brand.”
Townsend added that Elderly boasts a rich selection of vintage and new Guild models, including the best seller, the 12-string Guild F-512.
“We get customers that come in to sell Guild guitars, but they also bring them in for upkeep and restoration,” said Townsend. “Our experienced repair shop gives them a little T.L.C.”
If you’re nowhere near Lansing, Mich., don’t fret. Elderly’s website (www.elderly.com) is the driving force behind the shop’s operations and is updated daily.
1100 N. Washington
Lansing, Mich. 48901
Guild R&D project manager Chris Fleming shows off the Guild F-40 in this video demo. Find out about some of its differentiating specs and why its size makes it so excellent for finger-style playing.
United in Matrimony
Kate Hogan of Olean, N.Y., has a strong bond with her Guild D-35.
Received as a birthday present from her parents 37 years ago, the guitar is priceless to her. Hogan recalled the trouble her family went through to get her prized possession.
“My dad made incredible sacrifices to buy it for me,” Hogan recalled. “My mom passed away the next year, so I consider it one of their last gifts to me.”
Hogan remained resilient and kept her D-35 as a sweet reminder.